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How to photograph 5 different Instagram-style flat lay collages

Increasingly, brands are turning to the likes of Instagram to show off their latest clothes and collections - and a flat lay collage is a perfect method for showing them off in style. In this fashion product photography tutorial, we will show you 5 different types of shots and how to create them and inspire your very own.

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How to photograph a strap dress on a ghost mannequin

‘Spaghetti strap’ dresses in particular pose a challenge to present online, so it helps learn how to achieve a professionally styled shot quickly. In this fashion product photography tutorial, we will teach you how to style a spaghetti strap dress using a ghost mannequin to look great on your web store.

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How to photograph a sweater on a hanger

Due to the variation in sizes, styles and fabrics a sweater can have, choosing the right way to present one is crucial in showcasing your brand style. In this fashion product photography tutorial, we will teach you to to effectively style a sweater on a hanger for your web store.

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How to photograph a shirt flat lay

Photographing a shirt flat lay is a common and effective method of presenting them online, although not without its downsides - such as adjusting the correct proportions. In this product photography tutorial, we will explain how you can professionally style and photograph a shirt laid flat on a surface.

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How to photograph kidswear flat lay

Styling childrenswear flat lay or on tabletop is a great way to quickly show off kids' clothing in a number of creative ways without relying on finding the right size mannequin - or even live model. In this fashion product photography tutorial, we will show how you can photograph and style a brightly themed collage.

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How to photograph shiny shoes and footwear

Because of the huge variation in styles and materials, photographing shoes - especially shiny leather ones - for your online store requires skill. In this product photography tutorial, we will give you a series of tips on how to style and present your footwear online in the best possible light.

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How to photograph jeans on a ghost mannequin

When presenting jeans on your web store, it’s important to not only give an accurate representation of their cut and fit, but make them look stunning too. In this fashion product photography tutorial, we will show you how to photograph jeans on a ghost - also known as an invisible - mannequin.

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How to photograph jeans flat lay

Jeans are in no doubt popular due to their versatility, and with this versatility comes multiple ways to style and present them online. In this tutorial, you will learn a number of tips and tricks on how to style jeans flat lay to create a more dynamic and interesting look for your web store.

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How to adjust exposure for dark or light garments

Getting your exposure right can be tricky, especially when it comes to having to shoot both dark and light clothes in one session. In this fashion product photography tutorial, we will show you how to set up your exposure settings to ensure you get the most professional, well-styled looking shots of your clothes on your web store.

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About the hosts

Matt Brasier, Global Head of Creative Training

After 5 years assisting photographers in large studios in London, Matt moved into the commercial fashion photography world. Shooting, retouching and managing teams of photographers, stylists and assistants, Matt specialises in producing images across a wide range of commercial needs - model to mannequin, kidswear to jewellery.

Pernilla Loftberg, Fashion and Still Life Stylist

Pernilla Lofberg is a freelance fashion stylist who has several years of experience working across editorial and commercial fashion photography for many of the world's biggest brands and retailers. She is also the host of our newest season of fashion product photography and styling tutorials.

 
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How to use a ghost mannequin for eCommerce product photography

Ghost mannequin - or invisible mannequin photography - is commonly used by brands and retailers to give their products the illusion as if an invisible man were wearing the garment. In this tutorial, you will learn how these modular mannequins work, and how to use them, to achieve this effect.  

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How to photograph a dress on a ghost mannequin

Tight-fitting sleeved dresses are designed to neatly curve around a figure, so photographing one in a way that accentuates those contours is crucial in presenting them online. In this fashion product photography tutorial, we will teach you to style a fitted dress on an invisible/ghost mannequin and get the right look. 

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How to photograph a shirt on a ghost mannequin

When photographing a shirt online, you can make use of a special ghost mannequin to make it look as if an invisible man were wearing it. In this fashion product photography tutorial, we will teach you how to style a shirt on a ghost/invisible mannequin to give an easy impression of how the shirt will appear when worn - not to mention saving time in styling it. 

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How to photograph a scarf flat lay in 3 styles

Scarves come in all sorts of sizes, styles and materials, so picking the right method of presentation for your intended customer is crucial - especially when it comes to creating a strong brand impression. In this fashion product photography tutorial, we will show you three different methods of photographing a scarf flat lay for your online store: formal, looped over and knotted.

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Styling toolkit essentials: 10 tools every fashion stylist & product photographer needs

Having the right toolkit is essential to a smooth process in any photo studio, whether you're styling flat lay or on a mannequin. In this tutorial, we will give you a rundown of the essential tools every stylist and fashion product photographer needs to make their garments look professionally styled when shot.

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Have an idea for a Styling & Lighting tutorial or a question? Let us know.

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