Product Photography Machines

StyleShoots Horizontal and StyleShoots Vertical

StyleShoots state of the art photography machines come with everything you need for taking flat lay pictures of your clothes or shooting them on a special ghost mannequin.

Touch controlled LED lighting. Industry standard Canon camera. A heavy-duty build quality. Install a StyleShoots machine and speed up and simplify the way you get shots of your products online.

The only photo machines controlled by iPad

Control lighting. Preview and take amazing shots. All in real time. 

Using the built-in Light Composer™ feature, photographers and stylists can directly manipulate global light balance by simply swiping a finger over the iPad’s Live View.

Award winning Rotolight® full spectrum LEDs highlight the finer details in your coats, shirts, dresses — you name it. 

Discover the Light Composer™ feature



Unparalleled build quality


Manufactured in the Netherlands. Designed for busy studio environments.

All wires and custom electronics are safely enclosed within a heavy duty, powder-coated steel chassis along with all the hardware you need.

Acid-etched glass panelling with LED backlighting sits in front of an embedded Canon EOS 5D Mark III with a motorized zoom lens. Now you can get best-in-class photography without exposed wires and tripods getting in your way. 

Amplify and simplify your workflow

StyleShoots machines are built to shoot professional images. Fast.

Take a photo with one touch and set presets to automatically push your shots to a post-production folder. An included iPad barcode scanner makes things even quicker. 

Our machines support almost every image file format and integrate painlessly with any existing infrastructure so you don’t need to worry about overhauling your IT systems or workflow — instead you can empower it.

See our customer stories

An eye-watering feature set


Auto Alpha™.

StyleShoots’ proprietary background removal technology. Multiple shots are taken, assessing over 40 million pixels to create a true alpha transparency mask. 


Color accuracy.

The system calibrates itself to ensure best possible results based on light settings and environmental conditions. Combined with high CRI lights, you get best-in-class images.


Live View.

See a live preview of what your product is going to look like. Use overlays in real time to lay out your shots to achieve maximum consistency and save time on getting the perfect shot.


Barcode scanner.

Scan your tags directly from the iPad. The code becomes part of the file name. You can then set your DAM or CMS to parse the name and put each image in exactly the right spot.


Remote file access.

Every machine comes with a shared storage volume called StyleShoots Drive for your internal network. Transfer files manually or set up scripts to push images to your CMS. 


Batch File Export.

Have your files automatically exported in an infinite amount of customizable presets. In PNG, JPG, TIFF or RAW. Even toggle exports on and off on the fly to match your needs. 


Single point of contact.

If something breaks, our support team can remotely troubleshoot your system and have you back up and running in no time — so you don't lose productivity.


Software updates.

Just like your computer or phone, your StyleShoots machine can get new features and bug fixes via its internet connection. It just keeps getting better over time.

Take beautiful shots of your clothes

Keep every shot consistently high quality and sell more of your clothes online. 

When uploading lots of products to your web store every week, it’s no surprise that they can sometimes end up looking different over time — making it harder for customers to compare and decide on the clothes they want. 

From creating camera presets to using overlays that keep your shots aligned perfectly with the built-in iPad app, your stylists can achieve world class quality and consistency with the ease they always dreamed of.


And take them with extreme ease of use

Help your stylists achieve the perfect brand style. With simplicity and speed.

With StyleShoots, your stylists and photographers have a luxury-built playground to highlight what makes your garments stand out online.  

Within a matter of minutes, your stylists can produce stunning quality work that matches your brand style. 


  • All-in-one elegant design with embedded hardware and software.
  • Proprietary multi-shot background removal technology.
  • JPG, PNG, TIFF and RAW batch file export
  • Canon EOS 5D Mk III Camera
  • Canon 70-200 L lens w. motorized zoom (24-105mm STM on Horizontal)
  • 5x Rotolight Anova Solo K5600 with AccuColour™ (4x for Horizontal)
  • Embedded Mac mini running Auto Alpha™ processing algorithm
  • Apple iPad with iOS StyleShoots app included
  • Dimmable LED backlight panel with custom glass black/white diffuser
  • Premium quality canvas canopy
  • Barcode scanner capability via iPad

See full technical specifications

Fact sheets


StyleShoots Vertical

StyleShoots Horizontal


See the photo magic in real time

Book a web demo and remotely watch StyleShoots Horizontal and Vertical machines in action live from our studio.

Book a web demo session to see how the machines work live and discuss your product photography needs to make sure StyleShoots is the right solution for your eCommerce and marketing imagery. No leaving the office needed.


Buy a StyleShoots machine

Choose from a range of financing plans or get a quote on purchasing a machine. Showrooms and shipping worldwide. 

Choose from 24 month up to 60 month financing plans, get a quote on purchasing a machine in full, or visit us in one of our worldwide showrooms to see how you can start using StyleShoots for your photo studio or eCommerce operation.

Accessories for StyleShoots Vertical


Shoot handbags, shoes — you name it. Custom LED backlighting removes the background in-shot so you can get great up-close images.

Learn more about Podium


Move, rotate and lock mannequins into place. Our proprietary tech removes the visible caddy automatically in-shot so you don't have to worry. 

Learn more about Caddy


Modular, sleek and made for Vertical. Our range of premium mannequins give you the perfect 'ghost mannequin effect' product shot. 

See our range of Mannequins