China's online sales blooming

China is a growing market in the industry of online shopping, with a growth rate of 27% in 2011.

90% of the online apparel shopping done in China is C2C.

One firm dominates 82% of the C2C sales, and 20.2% of the B2C sales: www.Taobao.com. This website carries merchandize from stores such as Jack & Jones and adidas, but also household items and groceries.

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The most popular category of shopping from this website is apparel and cosmetics. The site sells over 48,000 items every minute. Yes, every minute.

Anders Jorgensen