Apparel companies go for a bumpy ride


The profitability season for apparel manufacturers recently has been quite discouraging. Some of the worldwide headlines (Just-Style, 2011) of the disappointing news are as follows:

  • FRANCE: Etam posts weak Q3 sales
  • JAPAN: Fast Retailing FY profit dips as Japan suffers
  • US: Joe’s Jeans slides to US$2m Q3 loss
  • UK: Matalan sees Q2 profit dive 63%
  • US: Crocs lowers third quarter forecasts.
  • France: Carrefour issues ‘prudent’ profit warning.
  • US: Talbot slides to Q2 loss
  • Switzerland: Huntsman Textile Effects may cut 500 jobs
  • UK: Clothing retailers see volumes slump in September

In the last 18 months, a number of changes have taken place worldwide which have significantly affected the apparel industry and the growth of this industry. The major problem has been the increase in prices of labour, fabric and oil. To maintain profitability apparel manufacturers are struggling to achieve cost-saving techniques. Increasing costs of apparel manufactures might mean rise in prices of goods for the public. If prices are increased, a large population of customers are not happy, and therefore will not purchase goods, however, if prices are maintained the manufactures suffer with decreased profits or even lose.

For many companies worldwide photography comes with a high cost and with the rising prices of oil, transportation becomes expensive. Thus, indirectly increasing the total cost of photography when apparel has to be shipped to the professional. The increasing labour costs have further worsened the situation. Companies have implemented various methods in the past for driving down their costs, so how many more effective methods are available to be able to continue doing this? Companies are still searching for new strategies, but currently the answer lies in StyleShoots.  The most cost effective way to photograph apparel in-house with no transportation or highly skilled labour required.

Anders Jorgensen