Over the past 22 years, CHIC has proved to be the international window of fashion. As the No.1 in Asia, it has established a B2B platform and as a bridge into the Chinese consumer market. We will be presenting the ultimate machines for mannequin photography and tabletop photography...
StyleShoots BV, the leading manufacturer of product photography machines is launching two new products that lets photographers and stylists directly manipulate the global balance of light in one sweep.
“Like moving the Sun with your finger”
When you move your finger around the iPad screen, the software translates your movements into real-time intensity changes in each individual light on the machine. The result is the illusion that the light source directly follows your fingertip. This fine control lets you instantly try out different looks and find the right balance between light and shadow. The new feature is dubbed Light Composer™.
Award winning LED technology
Rethinking studio lighting took intense research and development to ensure the hardware underpinnings were up to the task. For this, StyleShoots turned to multiple award winning British light manufacturer Rotolight Ltd. The Pinewood Studios based company has a strong reputation in the broadcast and photographic industries for its industry leading color rendering, ease of use and solid build quality.
“Rotolight is thrilled to deliver the core lighting technology to an industry innovator like StyleShoots. When photographing fashion it’s essential to get spot-on color rendering and realtime control, and together we’ve achieved that”
Rotolight Managing Director Rod Aaron Gammons.
Part of next generation photo machines
The Light Composer™ feature and award winning LED lights both come standard in StyleShoots’ new photo machines: StyleShoots Horizontal™ for tabletop photography and StyleShoots Vertical™ for mannequin photography. The new machines are available for demo in July 2015, and start shipping worldwide in October 2015.
Watch the quick tour
A quick tour of the new products from our booth at last week’s Panorama Berlin fashion show where we premiered the next generation machines.
StyleShoots designs and manufactures machines for fashion product photography. In 2011 the first product StyleShoots Horizontal revolutionized flat photography with iPad control and automatic background removal. In 2013 StyleShoots Vertical brought the same ease of use to mannequin photography. StyleShoots products are the result of Dutch engineering, Danish design and a fascination with sleek, useful technology. Fashion brands and online retailers around the world use StyleShoots as their in-house photo equipment, including Macy's, Marks & Spencer and Zalando. For more information visit www.styleshoots.com.
Press Contact: Anders Jorgensen, email@example.com, +31 642 77 92 70
Rotolight, based at Pinewood Studios, UK, are one of the leading manufacturers of multi award winning on-camera, studio and location LED lighting systems for photography, videography, broadcast and cinematography. Rotolight’s products have been used on major features including Disney’s Maleficent, James Bond “Skyfall”, and Tom Hanks ‘Captain Phillips’ (Dir. Paul Greengrass, DoP. Barry Ackroyd BSC), and are continuously used by leading Photographers, DoP’s and Cinematographers worldwide. The Rotolight Anova V2 which has been customized for Styleshoots is the most highly awarded LED light of all time, and has been specifically recognized for its innovation and light quality, with its ‘best in class’ AccuColour™ LED lighting technology delivering near-perfect colour reproduction with overall CRI=91 and Skintone CRI=96. For more information visit. www.rotolight.com.
Press Contact: Alex H-French. firstname.lastname@example.org +44 (0) 1753 42 2751
Our next major software release
StyleShoots is by far the easiest to use photo machine on the market, and we’re not changing that. But we are going to introduce some changes to the way StyleShoots works.
Over the course of the last years, we’ve been getting a lot of feedback and feature requests. We’ve also observed how our customers use the system. That has made us better understand how StyleShoots fits into companies’ overall content production workflow.
Better quality assurance
Our first key insight was that the stylist is the first person that can ensure the quality of your photos. And she may want to shoot a few different versions before exporting, to find the best look. But if the files are saved immediately, she has no chance to compare or correct mistakes.
Our second insight came from the requests we got for better file management. When we put it all together, there was a list of features we wanted to add:
- The ability to review photos before they are exported.
- The ability to rename and delete files before export.
- Greater flexibility in turning Export Presets on and off on the fly, including the built in ones.
- The freedom to choose your export destination *after* you’ve taken the shots.
- The ability to take photos even if you currently don’t have any storage devices at hand.
File management belongs outside StyleShoots.
Ultimately we took a key decision: File management belongs outside StyleShoots. Instead of turning your photo machine into a digital asset management system, we chose to make a very clear workflow:
- Take photos right away. No need to navigate through folders any more.
- Take as many photos as you want. They are all kept temporarily by the system.
- Once you are ready to export your photos, go to the all new “Photos” screen.
- Here you can rename, delete and even add to Overlays straight away.
- Press Export, and all your photos are pushed to your storage of choice. You can change the destination and even which Export Presets you want, but you don’t have to.
- Take more photos...!
The new workflow is more efficient and ultimately leads to better images.
By letting the stylist review the photos before export, you ultimately get better photos and avoid the editing department working on the wrong files prematurely.
As always, we will keep improving the 3.0 version as we go. We are really excited about this major new release, and we hope you’ll love it too. The new software will start rolling out in May 2015 to all customers on maintenance contract.
The StyleShoots team
At Panorama Berlin 2015 we showed visitors of the fashion show that it's possible to create a look book in just one day. Thanks to the Panorama team for all your support.
Our stylist and graphic designer were working non-stop to churn out a Look Book every day. Articles were styled on E-Shop models from Mohr Models and shot on StyleShoots Vertical. The images were then imported into Illustrator where our designer arranged the images into collages.
Thanks for visiting!
The StyleShoots Vertical photo system has arrived and is now installed in our New York City Showroom!
Focal Media Group will be hosting a Technology Open House October 28th-30th. You are invited to come and experience StyleShoots Vertical, the photo machine for mannequin photography. Bring some samples and see how this system significantly reduces image capture times. Consistently create beautiful hi res print or web ready images instantly with background removal on the fly!
TEMERA, the official StyleShoots reseller for Italy, invites forward thinking fashion companies to a three day series of showroom opening events at the historical center of Florence. StyleShoots Horizontal, the revolutionary photo machine for tabletop photography is on display and the team is ready to give you a stunning demo.
Online Fashion Success 2014 was held on September 23 as a one day conference for the online fashion industry, focussed on networking and knowledge sharing. Like previous years, the event was sold out.
StyleShoots premiere in New Zealand
Head of Sales and Operations at StyleShoots Joris Brüggen travelled from The Netherlands to Auckland to deliver the first live demonstration of the company’s revolutionary photo machines, a great acknowledgement of New Zealand’s booming fashion industry.
In 2013 Zalando approached us with a question. Could we help them improve their mannequin photography? We said Yes! At that time we had already created the Horizontal machine and were in the prototyping phase with Vertical.
Through a process of bouncing ideas and testing prototypes together, the Zalando team helped us make the best product we could. A product that the team has already adopted and nicknamed "The Space Cowboy". Here's how they use it in their process.
E-Commerce Paris is the biggest international cross-channel event in Europe this year. Be sure to drop by our booth for some hands-on time with StyleShoots Vertical, the photo machine for fashion.
Visual Instinct, our reseller for France, Belgium and Morocco, will be exhibiting StyleShoots Vertical at Booth C 063 at E-Commerce Paris on September 23 - 25.
Panorama Berlin Spring/Summer is a key event in the Berlin Fashion Week, and we showed off our StyleShoots Vertical, the iPad operated photo machine for fashion.
We are proud to announce that Visual Instinct, our preferred reseller for France and Belgium, will be exhibiting StyleShoots Horizontal and StyleShoots Vertical at Playtime Paris, the international children's and maternity trade show...
Orion Productions, the official StyleShoots reseller for Brazil has now officially opened a showroom in the heart of São Paulo. StyleShoots Horizontal is up and running ready for a test drive. The table top photo studio is perfect for flat photography of kids clothing and packshots.
"We are very happy to introduce the South American region to this solution for product photography."
- Reinaldo Adorno, Sales Director, Orion
Book a demo in São Paulo
Experience for yourself how StyleShoots magically shoots, processes and delivers professional product shots in seconds. Orion is showing StyleShoots Horizontal, the table top photo machine for fashion flat photography.
+55 (11) 55 23 48 50
Av. das Nações Unidas nº 18.801
Sala Giardino 9, Vila Andrade
São Paulo - SP, CEP 04795-000
Studio Lamoda opened its doors on May 14, 2014, to all fashion industry professionals looking to streamline and speed up their product photography. Located near Barcelona's legendary Paseo de Gracia, Studio Lamoda is the official Spanish reseller for the popular StyleShoots photo machines.Read More
We would like to say a warm thank you to everybody who joined us at EuroShop 2014. It was a blast. We hope you enjoyed the show - we sure did. Be our guest and take a look at the short video showing the hype at our booth.
We are proud to announce that Focal Media Group, our US reseller, will be exhibiting StyleShoots Horizontal at the PlayTime New York International Trade Show. FMG will be introducing the world’s simplest all-in-one photography system to exhibitors and attendees.
You are invited to come and shoot your products. We look forward to seeing you at the PlayTime NY show on March 8, 9 & 10...
Visual Instinct will be hosting a StyleShoots Open House in our Casablanca Showroom on the 5th and 6th of March. There will be two sessions available to attendees per day:
10:00 am - 12:00 pm &
15:00 pm - 17:00 pm