Geared for fashion

StyleShoots is part of Visual Retailing Holding, which has serviced the global fashion industry for more than 10 years with software and hardware solutions. 

StyleShoots designs and manufactures cutting-edge machines for fashion product photography. In 2011 our first product StyleShoots Horizontal revolutionized flat photography. In 2013 StyleShoots Vertical brought the same ease of use to mannequin photography. 

Our products are the result of Dutch engineering, Danish design and a fascination with sleek, useful technology. Fashion brands and online retailers around the world use StyleShoots as their in-house photo equipment, including Macy's, Marks & Spencer and Zalando.


Management team

Maurits Teunissen


Maurits Teunissen is the CEO of StyleShoots BV, an offspring of Visual Retailing Holding BV which he co-founded in 2004.

Maurits leads the company with a heart that beats for sales, exciting ventures and energetic team efforts. He is also the external face of StyleShoots, meeting press, customers and politicians.

Maurits is a serial entrepreneur delivering software and services to the fashion industry for over 20 years. Prior to founding StyleShoots, he was Managing Director at RunTime (now Infor). In the 1980's, Maurits worked at Apple Inc.

Chris Schäfer

Head of Finance and Operations

Chris Schäfer manages all financial, legal and logistic activities in StyleShoots, which he co-founded in 2012. He is a shareholder in our mother company Visual Retailing Holding.

Chris' team keeps our engine room running smoothly, controlling production, supplier management and global shipments. He also oversees all financial and legal matters.

Chris has a background as Financial Director in RunTime and Infor, working with the fashion industry since the early 1990's. In the 1980's, Chris worked at Deloitte.

Joris Brüggen

Head of Sales

Joris Brüggen is responsible for international sales. He joined StyleShoots in 2012 and oversees all sales activities and cultivates our growing network of resellers and showrooms.

Joris is an avid traveller, attending trade shows around the globe and ensuring our showrooms shine and perform. He nurtures the global sales team and speaks a pallette of languages.

Joris has a background in the textile and accessories industry as General manager at BTC, and Managing Director at BTB.


Anders Jørgensen

Head of Product and Marketing

Anders Jørgensen’s team is responsible for the continuous invention of new products, fostering industry partnerships and marketing our industry-changing photo machines.

Anders has a scrutinizing eye for detail and always strives to create something that is better. Anders joined our sister company Visual Retailing in 2010 and conceived the concept that eventually became StyleShoots.

Anders has a background in UI Design, Graphic Design and Concept Development and holds a MSc in Engineering from Aarhus University.

Gerwin de Haan


Gerwin de Haan oversees research and development on software, algorithms and custom hardware integration at StyleShoots.

His team invents and maintains our complete technology stack, from hardware control and image processing to iOS apps and cloud services affecting the daily workflow of customers around the world. Gerwin joined StyleShoots in 2012 and is always on the outlook for technologies with potential to reshape the fashion industry.

Gerwin has a background in Computer Graphics and real-time 3D Visualization and holds a PhD from Delft University of Technology.


For press inquires visit our press page.