StyleShoots is a complete photo studio for fashion product photography. Everything you need, in one system.
- Glass and steel design
- Black/White LED backlight
- Automatic cut out technology
- Canon 5D mkII DSLR with L lens
- Continuous daylight lamps
- Embedded Mac mini and electronics
- iPad with StyleShoots Controller app
All you need is a room, power and internet. See it in action:
Experience the StyleShoots photo studio at our Danish showroom.
Mick K. Hansen welcomes you for a coffee and a demo.
Reduce costs for photography.
With StyleShoots as your complete in-house solution, costs are reduced to a fraction of outsourcing. And logistics are dramatically simplified.
- Up to 10 times cheaper than outsourcing
- No transport to external photo studio
- No waiting for images to be ready for web
- Start selling your product within minutes
Preview the shot, position and zoom instantly on the iPad. Capturing, processing and exporting high quality images is done in seconds.
This is simply the best way to do flat photography of apparel, clothing, scarves, shoes and accessories.
Return on investment indication
Photos you take per year →
Price you pay per photo →
Our designers took great care to create a photo machine that is both aesthetically and ergonomically pleasing.
Designed, engineered and custom built in the Netherlands, every component is made to give you a pleasant, consistent and lasting experience.
The steel and glass is manufactured at world class factories according to our specifications and standards.
Auto Alpha™ is the advanced dual-shot process pioneered by StyleShoots. It cuts out your product in seconds. Completely automatically.
Mastering backlight, camera and processing power, it takes two photos. One with the backlight on, and one with the backlight off.
Analyzing over 20 million pixels across multiple images, it precisely cuts out your product and delivers true alpha transparency.
Files ready for web
Does your website need a thumbnail and a large version of each photo? No problem.
StyleShoots exports in custom sizes, qualities and formats. Automatically.
High quality pictures ready for your website in seconds. Without a photographer or retoucher. It's a revolution in e-commerce photography.
Fashion companies around the world use StyleShoots as their in-house photo studio.
By keeping e-commerce photography in-house, costs and time are cut to a fraction of outsourcing.
Users include Marks & Spencer, Tommy Hilfiger and Perry Ellis.
A revolutionary invention
StyleShoots was introduced in 2011, and has stayed ahead of the game ever since.
It remains the simplest and best way to photograph fashion products. And the quality of the cut out and transparency remains unsurpassed. High profile customers across the globe have joined our quest to make product photography powerful, great and simple.
Our Auto Alpha software uses multiple images to cut out complex products like scarves with fringes, lace lingerie or fur coats. Cutting these out manually not only takes forever, in some cases it's just impossible.
Auto Alpha does it in seconds without breaking a sweat.
The result is full alpha transparency, not just a white background.
No clipping paths, outlines or masks to fiddle with.
Alpha transparency means you can make collages of your photos for lookbooks and easily add effects like drop shadows and backgrounds.
Scan barcodes using the built in camera on the iPad, saving time and typos.
- International linear barcode standards.
- Price tags.
- Barcode sheets printed from your inventory system.
StyleShoots can export your photos in many dimensions, file types and qualities. Ready for web, lookbooks and catalogues.
- Full resolution PNG file with real Alpha Transparency.
- Original JPEG straight from camera.
- Image background.
- Solid color background.
- Drop shadow.
- Different compression qualities.
- Custom dimensions. Fixed or cropped to fit.
- JPEG or PNG.
Once set up, your shots are exported in all formats every single time, automatically.
Sometimes you just want to gaze at a special stitching or amazing print. Or maybe you photograph children's clothing or other small products.
For those occasions, the motorized Zoom is what you need. We believe the only real way of zooming is optically. So we custom built a sturdy fixture that grips the high-end lens, and physically moves it to the focal length you want.
Just tap the plus and minus buttons on the iPad and watch the lens move at your command.
Our customers love to place StyleShoots in the center of action. Be it in a buzzing office environment, the logistics center, or a dedicated photo studio, StyleShoots fits right in.
To avoid reflections from overhead lights and bright ceilings, the Canopy is mounted right on top of StyleShoots, creating a shielded environment for proper control over product lighting.
Handmade out of special light-blocking fabric, this is an extraordinary Canopy for an extraordinary photo studio.
Bebetto using StyleShootsMesut Okuay, Managing Director of the Turkish fashion brand Bebetto explains how StyleShoots has shortened their sales cycle, resulting in a measurable benefit.
Marks & SpencerMarks & Spencer invested in their first StyleShoots photo studio in 2012, and have already seen the results: More photos for the same budget, up to 4x the shots per day, and less people needed in the process.
Taking a pictureA short look at how to do flat product photography in no time, with zero manual processing. Anders Jorgensen explains how this great product works. Take high-end professional photos with transparent background and use them both in print and online. Everyone can work with it!
Using overlay imagesUse a previously shot photo as an overlay, to help you position your products consistently. The video shows you how.
Installation at Piet ZoomersCEO Bas Zoomers explains how one of Netherlands most well know retailers chose StyleShoots for its superior speed, ease of use, and automatic removal of the background. Perfect for flat clothing photography, Piet Zoomers is now moving away from outsourcing their image processing – it’s all done automatically in 20 seconds.
StyleShoots for GarciaGarcia is a global brand selling quality apparel, and they rely on StyleShoots to quickly and easily photograph, clip and export images of all their products. Berndt de Wit from Garcia explains how they use StyleShoots for internal and external photography.
Keeping it straight with gridsGrids can help you position products straight, while you are in LiveView. For instance, make sure both sleeves of a pullover have the same distance from the body, and same length.
Tech tourStyleShoots uses four daylight simulation lamps to give you great images, and comfortable working conditions. A Canon EOS 5D with a "red ring" lens makes sure the photo quality is as good as it gets. Embedded electronics and a Mac Mini with custom algorithms and software control the camera, backlight and external storage.
White balance magicSetting the correct White Balance is very easy. Just place a gray card on the table, wait a bit, and everything will be set automatically. The intensity of the LED backlight is also calculated. Lens vignetting is measured and compensated for as well.
iPad app walkthroughA complete tour of the iPad app, including Library, Settings, LiveView, Result screen, Export panel. See how to set up Export Presets with custom file size, background, drop shadow and compression quality.
Return on investment indication
Photos you take per year →
Price you pay per photo →
The all-in-one photo studio is available for direct purchase, or as a leasing solution.
You can have StyleShoots set up at your location for your in-house product photography, on a per-month payment contract.
To learn more about leasing StyleShoots, feel free to contact us.
We are happy to send you a tailor-made offer.
Minimum room size for comfortable working conditions:
- 600 cm x 250 cm x 400 cm
- Plain leveled floor supporting table weight.
- Even, neutral ceiling. Ideally gray or dark color, to avoid reflections in the glass of the table for consistently great results.
- Operating temperatures: 0°C - 40°C.
- No ambient light from windows or room light. For best results, a completely dark room is recommended, as StyleShoots provides enough working light.
- If there is electrical light in the room, it must be possible to turn off.
- If there are windows or ceiling lights, they must be possible to cover.
- Max power consumption: 1000 W
Wherever you are on planet Earth, StyleShoots can be yours.
The system comes in a specially designed wooden crate. All components are securely packed and ready for global transport.
After delivery, StyleShoots is installed and calibrated at your location by our trained personnel. By the time they leave, you will be taking your first product shots.
iBooks user guide
Want to be the most informed photographer in the studio? Curious about file compression, overlay images or how the laminated glass is made?
Then grab your iPad, open iBooks, and search for the StyleShoots User Guide. One of the world's first iBooks user guides, it's a free, carefully crafted and highly interactive journey through all aspects of StyleShoots.